Social Media and SEO measurement ideas
Posted by Christina
Here are some measurement Ideas you can use for your Social Media and Search Engine Optimization campaigns.
Obviously measurements depend on the aims of your campaign.
Here are a few I have used, which I also apply to social media as well as other marketing channels.
You may find they are not all appropriate, or achievable, but they should help get you started.
1. Increased Revenue
This measurement is the easiest and most straightforward. Start measuring this before you start making SEO or marketing changes to your website. At least that way once you have implemented your SEO and marketing ideas you will know if they are having a negative or postive effect on your website.
2. Increased Visitor Numbers
Are there more or less visitors than before the seo campaign started? Make sure you break down the channels the visitors are coming in from. Who are they? Where are they from?
www.JackOfAllGames.co.uk came to us in July, while we were researching their market and planning their SEO we were monitoring their website and can see since the seo campaign started there has been a 155% increase in visitor numbers.
Keep it simple, this graph gives you or your client an immediate visual understanding of the impact your campaign is having.
3. Reach/Spreading the word
This is one of the most difficult aspects to measure. Google Trends can be used to pinpoint spikes in attention across the net. Are you being mentioned more than your competitors? Are you mentioned more across blogs, Twitter, Facebook, mainstream media?
4. Search Activity
If you are pushing your brand, are more people now searching for it since your social media campaign started?
5. Links
Are you seeing an increase in links since your social media campaign? This is one of the huge values of social media, when combined with SEO. Social media can be such a powerful link building method. Remember people want to link to great content.
Why should you measure?
The end result shows you whether all your time, effort and money is paying off. Your clients or your company budget holders are more likely to spend money on SEO and Social Media if you show them it is working.
Why not download our FREE seo guide
Also see Six Simple Easy to Follow Search Engine Marketing Tips
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