Yellow Pages Suck

Posted by David on Apr 21st, 2009

Don't use the Yellow Pages to advertise, they ruined my ad last year giving us 55% of our money back and due to their incompetence we have had nothing but time wasters and idiots contact us.

I reckon half of those that called us were set up from Yellow Pages themselves and were not even real jobs in the first place, most of the callers being called Steve.

Fortunately Google and our clients recommendations has kept us very busy, we will never advertise with the Yellow Pages again.

Up till last year we had always took a full colour 2 column ad.



Ignore the hand writing, we used this ad to adapt ready for the new ad.

We were happy with this, as it showed was bright and eye catching, we checked with their print department if our black on blue would work and they had no problems with this. Proof reading looked fine and we went with it.

We had some good feedback on our ad.

The last year we decided to cut down the size of the ad and use the savings on Google and other alternative advertising.



As you can see it was real bad as they did not use a solid 100% black but rather a dark grey which does not work on a blue background.

I phoned Yellow Pages and talked to a customer services bod explaining that it would affect my business as a designer who could not design his own advert, he eventually agreed we could have a refund of just over half so it was like paying for a black and white version of the ad.

As a result of this we will not be advertising in the Yellow Pages again as the ad, as I predicted, did nothing for us.

We will be offering a Yellow Pages Special; If you are thinking of advertising in the Yellow Pages then don't do it and use that money to create a website instead, if you show us your quote from Yellow Pages and we will match it and create your website and carry out a full SEO on the site to get it as high as possible in the search engines. Just ask for our Yellow Pages Special.

The difference is that we will not only get the colours right we will run your site for a year and it will cover the entire world not just be restricted to the Southend-on-Sea area.

If you have had any similar problems with yellow Pages then please leave a comment.

Yellow_Pages Advertising COMMENTS (1) Apr 21st, 2009