Private Car Hire Website Design
- Secure Hosting
- Managed CMS
- Design and Development
- Hosting
- Embedded Booking System
- Small Business
- Redesign
- Rebranding
- Logo Design
What we did for Burnetts of Essex
Revamping a Private Car Hire Website - From Landing Page to User-Friendly Multi-Pager
Burnetts of Essex, was in need of a user friendly redesign having used a single landing page design allowing customers to fill in forms to book their journeys.
The Challenge
Burnetts of Essex relied on a single, landing page to capture leads and allow their customers to fill in forms. This page was becoming outdated as it lacked information depth, a clear call to action, and a user-friendly experience.The Solution
A multi-page website was designed with the following features:
- Homepage: A visually appealing homepage with a hero image showcasing luxurious cars, along with a clear value proposition and a prominent call to action (e.g., "Get a Quote").
- Vehicles and Travel Pages: Detailed information on car hire options, pricing structures, and specialty services.
- About Us Page: Company history, safety protocols, and any awards or certifications.
- Testimonials Page: Positive customer reviews and ratings to build trust.
- FAQ Page: Answers to frequently asked questions about booking, car types, payment methods, etc.
- Contact Us Page: Multiple contact methods including phone number, email address, and a contact form.
- Mobile-Responsive Design: The website was designed to adapt seamlessly to all devices (desktop, tablet, mobile) for optimal user experience.
“ Thank you DRA Websites it's looking amazing, another great piece of work by you guys. ”
Luke
The Goals
Design and develop a new, multi-page website that would:
- Enhance user experience: Provide a clear navigation structure, easy access to information, and a mobile-responsive design.
- Showcase services: Highlight the different car hire options (cars, minibus, coach, etc.), specialties (airport transfers, corporate events), and any additional services offered (meet & greet, child seats).
- Build trust: Feature testimonials, certifications, and information on experienced drivers.
- Increase lead generation: Include clear calls to action (CTAs) for booking quotes and making contact.
The Results
- Increase User Engagement: Compared to the landing page, the new website should see a significant rise in page views and session duration producing a deeper user engagement.
- Improve Lead Generation: The conversion rate for quote requests and contact forms should increase. This demonstrates that users are more likely to take the desired action after exploring the comprehensive website.
- Enhance Brand Image: The professional design and informative content projected a trustworthy and reliable image.
The Conclusion
By transitioning from a single static landing page to a user-friendly multi-page website, Burnetts should achieve a significant improvement in user experience, lead generation, and brand perception.
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The importance of a well-structured website
This case study highlights the importance of a well-structured website with valuable content for businesses in the private car hire industry (or any service-based industry).
