Private Car Hire Website Design
Date: 2016
Client: Burnetts of Essex
Location: South Woodham ferrers, Essex
Website: Visit Live Site
What we did
Revamping a Private Car Hire Website - From Landing Page to User-Friendly Multi-Pager
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What we did for Burnetts of Essex
Burnetts of Essex, was in need of a user friendly redesign having used a single landing page design allowing customers to fill in forms to book their journeys.
The Challenge
Burnetts of Essex relied on a single, landing page to capture leads and allow their customers to fill in forms. This page was becoming outdated as it lacked information depth, a clear call to action, and a user-friendly experience.
The Solution
A multi-page website was designed with the following features:
- Homepage: A visually appealing homepage with a hero image showcasing luxurious cars, along with a clear value proposition and a prominent call to action (e.g., "Get a Quote").
- Vehicles and Travel Pages: Detailed information on car hire options, pricing structures, and specialty services.
- About Us Page: Company history, safety protocols, and any awards or certifications.
- Testimonials Page: Positive customer reviews and ratings to build trust.
- FAQ Page: Answers to frequently asked questions about booking, car types, payment methods, etc.
- Contact Us Page: Multiple contact methods including phone number, email address, and a contact form.
- Mobile-Responsive Design: The website was designed to adapt seamlessly to all devices (desktop, tablet, mobile) for optimal user experience.
Thank you DRA Websites it's looking amazing, another great piece of work by you guys.
Luke / Burnetts of Essex
The Goals
Design and develop a new, multi-page website that would:
- Enhance user experience: Provide a clear navigation structure, easy access to information, and a mobile-responsive design.
- Showcase services: Highlight the different car hire options (cars, minibus, coach, etc.), specialties (airport transfers, corporate events), and any additional services offered (meet & greet, child seats).
- Build trust: Feature testimonials, certifications, and information on experienced drivers.
- Increase lead generation: Include clear calls to action (CTAs) for booking quotes and making contact.
The Results
- Increase User Engagement: Compared to the landing page, the new website should see a significant rise in page views and session duration producing a deeper user engagement.
- Improve Lead Generation: The conversion rate for quote requests and contact forms should increase. This demonstrates that users are more likely to take the desired action after exploring the comprehensive website.
- Enhance Brand Image: The professional design and informative content projected a trustworthy and reliable image.
The Conclusion
By transitioning from a single static landing page to a user-friendly multi-page website, Burnetts should achieve a significant improvement in user experience, lead generation, and brand perception.
The importance of a well-structured website
This case study highlights the importance of a well-structured website with valuable content for businesses in the private car hire industry (or any service-based industry).