Phase 1

Discovery and Planning

• Client Consultation & Requirements Gathering: In-depth discussions are held with the company to understand their business objectives, target audience, service offerings, brand values, and existing pain points with their current website and business.
• Competitive Analysis: Analysis of competitor websites will be conducted to identify industry best practices, design trends, and areas where the client could stand out.  This includes evaluating their user experience, content strategy, and visual design.
• Defining Goals & KPIs: Clear goals for the new website will be established, such as increased lead generation, improved brand perception, enhanced customer understanding of services, and better mobile accessibility.  Key Performance Indicators (KPIs) are identified to measure the website's success.
• Target Audience Definition: User personas are created to represent the different segments of the company's target audience, ensuring the design caters to their specific needs and expectations.
• Sitemap and Navigation Architecture: A logical and user-friendly sitemap is developed, outlining the structure and organisation of the website content.  The navigation is designed for intuitive browsing and easy access to key information.
• Content Strategy Outline: A preliminary content strategy is developed, identifying key content areas, messaging guidelines, and calls to action to effectively communicate the company's value proposition.

Phase 2

Design and Prototyping

• Wireframing: Low-fidelity wireframes are created for key pages to establish the layout, content hierarchy, and user flow.  This iterative process allows for early feedback and adjustments to the website structure.
• Visual Design Concepts: Multiple visual design concepts are developed, incorporating the company's brand identity (or creating a new visual direction if required).  These concepts will explore different colour palettes, typography, imagery styles, and overall aesthetic to create a modern and trustworthy look.
• Mood Boards and Style Guides: Mood boards are presented to the client to visualize the overall feel and tone of the website.  A comprehensive style guide is created to ensure consistency across all design elements.
• High-Fidelity Mockups: Selected design concepts are refined into high-fidelity mockups, showcasing the visual details and user interface elements for key pages.  These mockups provided a realistic representation of the final website design.
• Interactive Prototyping: Interactive prototypes are built to simulate the user experience and test the website's functionality and navigation flow.  This allows for user testing and identification of potential usability issues before development.

Phase 3

Development and Implementation

• Front-End Development: The approved design mockups are translated into clean, efficient, and responsive HTML, CSS, and JavaScript code.  Focus is placed on ensuring optimal performance across different devices and browsers.
• Content Integration: New content is created and implemented based on the agreed-upon content strategy.
• SEO Optimisation: The individual pages of the website are optimised ready for the search engines, including keyword research integration, meta tag optimisation, image optimisation, and creation of SEO-friendly URLs.
• Security Considerations: Security best practices are implemented throughout the development process to protect the website and user data.

Phase 4

Testing and Launch

• Cross-Browser and Cross-Device Testing: Testing is conducted across various browsers (Chrome, Firefox, Safari, Edge) and devices (desktops, tablets, smartphones) to ensure responsiveness and functionality.
• Usability Testing: User testing sessions are conducted to gather feedback on the website's ease of use and identify any areas for improvement.
• Performance Testing: Website loading speed and performance are tested and optimised for a smooth user experience.
• Website Launch: The new website is deployed to the live server.

Phase 5

Post-Launch Support and Monitoring

• Initial Monitoring: The website will be monitored to identify and address any immediate issues.
• Training and Documentation: Clients are provided with training on how to use the CMS and manage their website content.
• Ongoing SEO: Clients are offered ongoing SEO to ensure their website performs well in the Search Engines and get listed prominently .
• Ongoing Support and Maintenance: Ongoing support and maintenance services are standard and part of our managed hosting service, this ensures the website remains secure, up-to-date, and performs optimally.

This comprehensive approach ensured that any new website for our clients are not only visually appealing and modern but also user-friendly, search engine optimised, and effectively communicates their value proposition, ultimately helping them stand out in a competitive market.