SEO for a Woodworking Machinery Company
Date: 2023
Location:
What we did
Background
Our client, a woodworking machinery company, had stopped all forms of advertising and marketing and relied on word of mouth referrals only.
What we did
However, COVID hit and their referrals dried up over night, yet they knew their competition were selling more than usual during Covid restrictions and lockdowns. After they started to investigate why their sales had stopped, they realised there website wasn't appearing in the top 10 pages of Google, they approached us for advice as we design their website.
Solution
We implemented a number of SEO (search engine optimisation) strategies to improve their search engine ranking. They were so far behind a number of their competition in the search engines it was a fight to get their website to move, but after 10 months it finally started to happen. Our strategies included:
- On-page SEO: We optimised the website's content, titles, and meta descriptions for relevant keywords.
- Off-page SEO: We built backlinks to the website from other high-quality websites.
- Technical SEO: We fixed any technical issues that could be affecting the website's performance in the search engines.
- Blogs: We included a blog on their website and started producing articles to showcase their expertise in their industry
Results
After implementing these SEO strategies, we saw a significant improvement in the client's website traffic. Over a 12 month period, organic traffic had increased by 71%, the amount of times the website was seen in the search results had increased by 162%, and the number of clicks from search results into the website had increased by 76%. Leads through the website increased by 118%.
Conclusion
These results demonstrate the effectiveness of SEO in improving a website's search engine ranking and driving traffic to the website, even when they were up against competition with larger budgets who were doing fantastic marketing and SEO. If you are a business owner who is looking to improve your website's visibility in the search engines, SEO is a valuable investment.
Additional Benefits
In addition to improving a website's search engine ranking, SEO can also provide a number of other benefits, including:
- Increased brand awareness
- Improved customer engagement
- Increased sales leads
- Increased website conversions
If you are interested in learning more about SEO and how it can benefit your business, please contact us for a consultation.